Study Diary week 1
I’ve started to think about the concept of the film deeper, why aesthetically it is as it is. I’ve begun to read a little deeper into the advert as a whole ie. Think about the most important of things to think about in advertising – Communication: communicating their ideas visually and aurally.
Study Diary week 2
After looking at the aesthetics of the image I’ve begun to start thinking about what it means, what signs it’s giving to an audience, why they have used the characters they have, why they have used the colour cars they have etc.
Study Diary week 3
I’ve begun to start thinking about where the advert was placed and why this is. It has been strategically placed to reach its audience, whoever it’s audience may be. I’m also thinking about the time it’s been aired. And the things going on around it to help place it and give it cultural meaning.
What I’ve learned
I think I work best in a quiet atmosphere with little distractions; on a computer with books with me and nothing else. When working at home I find it too easy to get distracted by many other things and it takes me a lot longer to get things done. Also not to get stuck into one trail of though, I don’t think I explored other avenues enough I found a path and went straight down it before exploring others.
Major Setbacks
I think my biggest problem was managing my time, I think in the future it would be beneficial to be quite strict with sticking to mini deadlines ie. get to this point by this day. Possibly to map out a strict timetable before even starting any work so I’ve got a structured pattern to follow. I think I struggle with writing, sometimes I can’t articulate, as well as I’d like to, exactly what I’m trying to say. Another big setback was that I was riding on an interview with the director as my main primary source, however he couldn’t answer all the questions I had asked and I didn’t have enough time to get in touch with the creative director. Another setback is that I don’t feel as though I got stuck in, I didn’t fully immerse myself in the text to the point where I’d be thinking about it all the time. I haven’t written academically for 2 years but with any project ie. during art foundation I found it most beneficial and most enjoyable when I did fully immerse myself into whatever I was doing.
Plans for Future Improvement
I think definitely structuring my week better would be beneficial and also as I said before creating a timetable for myself.
Overall
I think generally I can study well; I just need to ensure I don’t allow myself to get so easily distracted or procrastinate. But once I get started and focus and shut out everything else I can research well, I can get work done and, with more practice, to a high standard.
